Category Archives: SEO Tips

Search Engine Optimization Simplified

Chances are good that at some point in your life you ran a search on an online search engine and instead of one hit you received pages and pages of possible hits. Have you ever wondered if the order the websites appear on search was just a random grouping or if they had been placed in a specific order that just appeared disorderly to you? The answer is that there is a very elaborate system used to determine where a website appears during an internet search. The process is something called search engine optimization. Search engine optimization is the science and art of making web pages attractive to search engines. Next time you run an internet search look at the bottom of the page. Chances are good that there will be a list of page numbers (normally written in blue) for you to click if you can’t find exactly what you are looking for on the first page. If you actually look farther then the second page you will part of a minority. Studies and research have shown that the average internet user does not look farther then the second page of potential hits. As you can imagine it’s very important to websites to be listed on the first two pages. Webmasters use a variety of techniques to improve their search engine ranking. The first thing most webmasters (or website designers) do is check their meta tags. Meta tags are special HTML tags that provide information about a web page. Search engines can easily read Meta tags but they are written with special type of text that is invisible to internet users. Search engines rely on meta tags to accurately index the web sites. Although meta tags are a critical step in search engine optimization they alone are not enough to have a web site receive top ranking. Search engines rely on a little device called a web crawler to locate and then catalog websites. Web crawlers are computer programs that browse the World Wide Web in a methodical, automated manner. Web crawlers are also sometimes called automatic indexers, web spiders, bots, web robots, and/or worms. Web crawlers locate and go to a website and “crawl” all over it, reading the algorithms and storing the data. Once they have collected all the information from the website they bring it back to the search engine where it is indexed. In addition to collecting information about a web site some search engines use web crawlers to harvest e-mail addresses and for maintenance tasks. Each search engine has their own individual web crawlers and each search engine has variations on how they gather information. Most webmasters feel that proper use and placement of keywords helps catch the attention of web crawlers and improve their websites ranking. Most webmaster like to design their websites for ultimate search engine optimization immediately but there aren’t any rules that say you can’t go back to your website at any time and make improvements that will make it more attractive to search engines.

Hits: 1Chances are good that at some point in your life you ran a search on an online search engine and instead of one hit you received pages and pages of possible hits. Have you ever wondered if the order the websites appear on search was just a random grouping or if they had been placed in a specific order that just appeared disorderly to you? The answer is that there is a very elaborate system used to determine where a website appears during an internet search. […]

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Spamming is Not a Good SEO Technique

Perhaps very few things can illustrate competition as vividly as the Web. After all, how can one website compete with thousands of other websites just like it? If the attention span of an average Internet user is as expansive as a search engine’s listing, then there’s nothing to worry about. Unfortunately, though, that is not the case. Very likely, a person conducting a search on the Internet will probably just browse through the top 3 to 5 SERPs (search engine results pages) and stop there. Website that get buried in the 10th page and onwards will probably not get too much attention if certain measures are not undertaken. Those measures are what are called search engine optimization (SEO). Experts in this field perform certain procedures which may be seen a “website boot camp” to get your website into fighting form that will compete in the top rankings of a search engine. However, as it is with almost everything else, some shortcuts exist that are able to “cheat” search engines into placing a particular website at a high ranking, despite the fact that it offers no real information. These sets of shortcuts are called “spamming”. SEO spam (or spamdexing) is a set of techniques that manipulate a website for the purpose of creating an unrealistic boost in its rankings on SERPs. Here are just some examples of some SEO spam: 1. Cloaking When a website presents a set of information to a search engine different from a set the user is seeing, then cloaking has been done. What usually happens is that the web page’s code is relevant to the user’s search keywords, but when the user visits that particular web page, he user sees a document that has little or nothing to do with his search. 2. Artificially networked sites There is really nothing wrong with creating links between one site to another so long as the links are relevant and serve to connect useful information. However, spammers who perform this technique set up several web sites and link them together even the sites contain no real and useful information. The purpose for doing so is simply to create the illusion of a highly referenced site because of its density of links. If this is the case, then it can be considered spamming. 3. Blog and Forum Spam Online blogs and fora are a great source of information since it these formats are built to be updated within short intervals. This, in itself, what makes it a good reference for information, which is why search engines like to visit these sites and rank it well for the quality of information it holds. However, spammers have taken advantage of this by flooding blogs and fora with irrelevant links to the websites they want to generate artificial ranking for. Not only are they cheating the search engine company by misleading a user to irrelevant information, they also interrupt the bloggers and the forum participants, which is downright rude. 4. Hidden text. Similar to cloaking, hidden texts are meant to make search engines think that a page is about one thing, while it is actually about another. But it fools the search engine this way: the text that the search engine is able to reads is camouflaged by making the text font color the same as the background. What happens is that the user is unable to read what the search engine saw, and therefore may be looking at a document that is not related to the user’s search. Other techniques are to create small, imperceptible links that a user can accidentally click on, thus generating more hits for a website even if the user had no intentions of visiting that site at all. By this time, you probably already know why spamming is done. It is a shortcut used by some unscrupulous website owners to make their website rank high on SERPs. Folks who pose as SEO experts use these spamming techniques to get money for doing little to no work. Now that you know who they are, and how they do it, here’s why you should have nothing to do with spamming and the people who condone them. The whole point of the Internet was to create a wealth of information that everyone can access and add to. The whole idea was to be able to create a place where information can be created and shared with others so that it can foster understanding despite physical borders. Other results of this information have led to the development e-commerce and online businesses, which in itself is not necessarily a bad thing. It still contributes to a community of information and sharing. However, spamming is fundamentally profiting at someone else’s expense. A spammer profits by using other people to make his website rank higher than others without taking the necessary time and effort to make his website useful and relevant as what others have done. It speaks poorly of website owners who see nothing but their own bottom lines in using the Internet. It is basically exploiting the trust and the willingness to share, which made the Internet such a promising venue for everyone. Finally, it demeans honest SEO experts who take the time and effort to produce quality website and make it a point to follow the rules. Search engine marketing is helping to level the playing field so it can allow businesses of any to advertise right along side each other. And that is a commendable thing, which everyone should gladly support. Search engines, on their part, are developing smarter technologies to detect spamming techniques in order to give users the best list of information from the Internet. Eventually, the spam methods mentioned above may be eliminated. But it is very likely other more sophisticated ones will come up. On your part, you can report spammers to these search engines when you encounter them. The more people like you who do this, the easier it will be to apprehend these cheaters and make it more difficult for spammers to do their thing.

Hits: 0Perhaps very few things can illustrate competition as vividly as the Web. After all, how can one website compete with thousands of other websites just like it? If the attention span of an average Internet user is as expansive as a search engine’s listing, then there’s nothing to worry about. Unfortunately, though, that is not the case. Very likely, a person conducting a search on the Internet will probably just browse through the top 3 to 5 SERPs (search engine results pages) and stop there. Website […]

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Protecting Your Search Engine Rankings

Your website’s ranking on search engines is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods. Unfortunately, the Internet is populated by bands of dishonest webmasters seeking to improve their link popularity by faking out search engines. The good news is that search engines have figured this out, and are now on guard for “spam” pages and sites that have increased their rankings by artificial methods. When a search engines tracks down such a site, that site is demoted in ranking or completely removed from the search engine’s index. The bad news is that some high quality, completely above-board sites are being mistaken for these web page criminals. Your page may be in danger of being caught up in the “spam” net and tossed from a search engine’s index, even though you have done nothing to deserve such harsh treatment. But there are things you can do – and things you should be sure NOT to do – which will prevent this kind of misperception. Link popularity is mostly based on the quality of sites you are linked to. Google pioneered this criteria for assigning website ranking, and virtually all search engines on the Internet now use it. There are legitimate ways to go about increasing your link popularity, but at the same time, you must be scrupulously careful about which sites you choose to link to. Google frequently imposes penalties on sites that have linked to other sites solely for the purpose of artificially boosting their link popularity. They have actually labeled these links “bad neighborhoods.” You can raise a toast to the fact that you cannot be penalized when a bad neighborhood links to your site; penalty happens only when you are the one sending out the link to a bad neighborhood. But you must check, and double-check, all the links that are active on your links page to make sure you haven’t linked to a bad neighborhood. The first thing to check out is whether or not the pages you have linked to have been penalized. The most direct way to do this is to download the Google toolbar at http://toolbar.google.com. You will then see that most pages are given a “Pagerank” which is represented by a sliding green scale on the Google toolbar. Do not link to any site that shows no green at all on the scale. This is especially important when the scale is completely gray. It is more than likely that these pages have been penalized. If you are linked to these pages, you may catch their penalty, and like the flu, it may be difficult to recover from the infection. There is no need to be afraid of linking to sites whose scale shows only a tiny sliver of green on their scale. These sites have not been penalized, and their links may grow in value and popularity. However, do make sure that you closely monitor these kind of links to ascertain that at some point they do not sustain a penalty once you have linked up to them from your links page. Another evil trick that illicit webmasters use to artificially boost their link popularity is the use of hidden text. Search engines usually use the words on web pages as a factor in forming their rankings, which means that if the text on your page contains your keywords, you have more of an opportunity to increase your search engine ranking than a page that does not contain text inclusive of keywords. Some webmasters have gotten around this formula by hiding their keywords in such a way so that they are invisible to any visitors to their site. For example, they have used the keywords but made them the same color as the background color of the page, such as a plethora of white keywords on a white background. You cannot see these words with the human eye – but the eye of search engine spider can spot them easily! A spider is the program search engines use to index web pages, and when it sees these invisible words, it goes back and boosts that page’s link ranking. Webmasters may be brilliant and sometimes devious, but search engines have figured these tricks out. As soon as a search engine perceive the use of hidden text – splat! the page is penalized. The downside of this is that sometimes the spider is a bit overzealous and will penalize a page by mistake. For example, if the background color of your page is gray, and you have placed gray text inside a black box, the spider will only take note of the gray text and assume you are employing hidden text. To avoid any risk of false penalty, simply direct your webmaster not to assign the same color to text as the background color of the page – ever! Another potential problem that can result in a penalty is called “keyword stuffing.” It is important to have your keywords appear in the text on your page, but sometimes you can go a little overboard in your enthusiasm to please those spiders. A search engine uses what is called “Keyphrase Density” to determine if a site is trying to artificially boost their ranking. This is the ratio of keywords to the rest of the words on the page. Search engines assign a limit to the number of times you can use a keyword before it decides you have overdone it and penalizes your site. This ratio is quite high, so it is difficult to surpass without sounding as if you are stuttering – unless your keyword is part of your company name. If this is the case, it is easy for keyword density to soar. So, if your keyword is “make money onlie for free ,” be sure you don’t use this phrase in every sentence. Carefully edit the text on your site so that the copy flows naturally and the keyword is not repeated incessantly. A good rule of thumb is your keyword should never appear in more than half the sentences on the page. The final potential risk factor is known as “cloaking.” To those of you who are diligent Trekkies, this concept should be easy to understand. For the rest of you?cloaking is when the server directs a visitor to one page and a search engine spider to a different page. The page the spider sees is “cloaked” because it is invisible to regular traffic, and deliberately set-up to raise the site’s search engine ranking. A cloaked page tries to feed the spider everything it needs to rocket that page’s ranking to the top of the list. It is natural that search engines have responded to this act of deception with extreme enmity, imposing steep penalties on these sites. The problem on your end is that sometimes pages are cloaked for legitimate reasons, such as prevention against the theft of code, often referred to as “pagejacking.” This kind of shielding is unnecessary these days due to the use of “off page” elements, such as link popularity, that cannot be stolen. To be on the safe side, be sure that your webmaster is aware that absolutely no cloaking is acceptable. Make sure the webmaster understands that cloaking of any kind will put your website at great risk. Just as you must be diligent in increasing your link popularity and your ranking, you must be equally diligent to avoid being unfairly penalized. So be sure to monitor your site closely and avoid any appearance of artificially boosting your rankings.

Hits: 0Your website’s ranking on search engines is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods. Unfortunately, the Internet is populated by bands of dishonest webmasters seeking to improve their link popularity by faking out search engines. The good news is that search engines have figured this out, and are now on guard for “spam” pages and sites that have increased their rankings by artificial methods. When a search engines tracks down such a site, […]

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The Definition of Search Engine Optimization

Too many webpage owners feel that once they submit their page a search engine they are guaranteed success. That’s generally not the case. Simply submitting your web page to a search engine is not always enough to get any hits. Most web pages require search engine optimization to become truly successful. Search engine optimization is the art and science of making web pages attractive to the search engines. The goal of search engine optimization is to have your website ranked in the top ten internet search hits that appear on the first page. Why is it important to be on the first page? It’s important because the average internet user doesn’t click on any of the sites listed on the second or third page. Out of sight, out of mind. One website owner reported a two hundred and ten percent increase on her e-commerce sight when she had her webpage redesigned for optimal search engine optimization. You would think that the prospect of a two hundred and ten percent increase in sales would be all the incentive a webmaster would need to redesign their site. That isn’t always the case. There are a variety of reasons people avoid recreating their websites. Some people believe that search engine optimization is too difficult to understand. The reality is that search engine optimization is fairly simple. All it takes is a little research and most people are ready to rock. Other people feel that there are simply too many things to learn before they will be ready to optimize their website. Search engine optimization is just like anything else. When you first start out you know nothing. With some homework and a bit of trial and error and you will know exactly what it takes to make your webpage popular with the web crawlers. Some people believe that search engine optimization will take up lots of their precious time. People with this particular fear should remember that old adage about time and money. If time spent optimizing your website leads to an increase in sales isn’t it time well spent? Besides search engine optimization is easy, once you have the hang of it won’t add much to the time you would already have to devote to updating your website. You do not have to submit to gobs of search engines to reap the rewards of search engine optimization. If you have a large site you shouldn’t worry about spending lots of time optimizing it and running the risk of never finishing the process. If you have a large website just take things one step at a time. Focus on optimizing on page per day. Start with your most important pages and then concentrate on the irrelevant pages. By using this one page a day method you won’t run the risk of sitting at your computer until your eyeballs fall out of your head. It might take some time and some trial and error to optimize your website but you will consider it time well spent when you see an increase in the amount of traffic, the increase in traffic should lead to more sales.

Hits: 0Too many webpage owners feel that once they submit their page a search engine they are guaranteed success. That’s generally not the case. Simply submitting your web page to a search engine is not always enough to get any hits. Most web pages require search engine optimization to become truly successful. Search engine optimization is the art and science of making web pages attractive to the search engines. The goal of search engine optimization is to have your website ranked in the top ten internet search […]

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Three Basic Steps to Search Engine Optimization

Search engine optimization is the art and science of making web pages appear attractive to the search engines. The better optimized a website is, the higher the ranking it will receive from a search engines web crawlers, the higher its ranking the more traffic your website will have, the more traffic your website has the more profit your website will generate. The key is good internet search engine optimization. Why is having a receiving a high ranking so important to the future success of your online business? Studies have shown that consumers seldom look at websites that don’t rank a spot on of the first two pages the search engines displays. Websites that receive a ranking that places them on the third page (or any other pages after that) see a significantly lower amount of traffic at their websites then one that is ranked on the second page. There is even a staggering difference between the first and second page. In the world of e-commerce ranking and strong search engine optimization is everything. At first search engine optimization may feel like trying to rappel down the Grand Canyon, a huge scary world full of big words like web crawlers, PageRank, Meta tags, and algorithms. You’ve never heard of any of these things. A quick internet search of the world algorithm doesn’t help; all you got was a printout of strange symbols and numbers arranged in complex algebraic equations. Sit back, take a deep breath, and try to relax. Search engine optimization is a lot simpler then you might think. First things first. Algorithms really are every bit as complex as they look. Simply defined they are a finite set of carefully defined instructions. Most, if not all, computer programs are designed with strict algorithms. PageRank is simply the program Google designed to search, index, and rank it registered webpage’s. PageRank operates on a link analysis algorithm. PageRank is credited for Google incredible success. Web crawlers are tools search engines use to browse the World Wide Web in a methodical, automated manner. When web crawlers are browsing websites they are looking for algorithms. Meta tags are special HTML tags that provide information to about a web page. Meta tags are written directly into the title tag and are only visible to the search engine. The reality of search engine optimization is that you can start to optimize your website without any knowledge at all of the technical stuff involved in search engine optimization. Simply stated the very first step in designing a website that is going to be well ranked by the search engines is to create a content rich site. What this means is that you must cram as much information about your product into your website as you possibly can. The third step to search engine optimization is to fill your site with keywords that will attract the web crawler’s attention. The final step in a wonderfully optimized website is to submit it to the search engine that will compliment it.

Hits: 0Search engine optimization is the art and science of making web pages appear attractive to the search engines. The better optimized a website is, the higher the ranking it will receive from a search engines web crawlers, the higher its ranking the more traffic your website will have, the more traffic your website has the more profit your website will generate. The key is good internet search engine optimization. Why is having a receiving a high ranking so important to the future success of your online business? […]

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Why Is SEO Important?

Think back to the days before the internet, when everyone looked for business listings in the Yellow Pages or a similar hard copy directory. Now, imagine you’re trying to find a plumber. You go to the “P” page, flick through, and only see three plumbers listed. It’d be a massive advantage for the three plumbers, wouldn’t it? To effectively be all that potential customers see. Well, that’s the power of SEO. When someone uses a search engine, they type in a set of words to bring up results that are relevant to them. Once the applicable websites appear on the results page, they are rated in terms of ‘relevancy’. Any website which has correctly used search engine optimization will be judged by Google to be ‘relevant’. So if you have correctly used SEO, your website will appear somewhere near the top of the search engine results page – hopefully in the top three. Why is that so important? Well, studies have shown that the vast majority of those using search engines only click on websites listed in the top three results of any search engine results page. This is where it compares to being only one of three businesses listed in an old-style paper directory like the Yellow Pages. Master SEO, and your website will appear in high in search results, in the slots (one to three) that users click. That naturally leads on to more people visiting your website, and that in turn means more business, more customers, and ultimately more money.

Hits: 0Think back to the days before the internet, when everyone looked for business listings in the Yellow Pages or a similar hard copy directory. Now, imagine you’re trying to find a plumber. You go to the “P” page, flick through, and only see three plumbers listed. It’d be a massive advantage for the three plumbers, wouldn’t it? To effectively be all that potential customers see. Well, that’s the power of SEO. When someone uses a search engine, they type in a set of words to bring […]

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Heavenly SEO Practices: Unique Content

The concept of unique content is inextricably linked to the issue of duplicate content. Duplicate content, even the most inexperienced of internet marketers will know, is a big no-no – even if the exact rules (and what qualifies as duplicate content) are a little blurred. Yet everyone knows that duplicate content is to be avoided if at all possible, so the phrase ‘unique content’ gets bandied about as the savior Yet what is duplicate content? It very much depends on your definition. For some, perhaps less experienced or professional, internet marketers, unique content is simply a catch-all term that means any content that won’t receive a flag in a program such as CopyScape. That can mean that the content of the article (such as “how to build a doll house”) is exactly the same, only the words of the article are rearranged to appear in a different order, and thus pass CopyScape Is that really unique content though? Probably not. Unique content, in the truest meaning of the word, is something that is truly unique. Something that has been written from scratch, by a human being, which imparts a previously undiscovered knowledge or opinion. That is the true meaning of unique content, and it’s websites that feature this kind of information that rank well in search engines. Of course, if you’re working within a much written about niche, it’s hard to keep finding groundbreaking information to refer to continually. So perhaps the truth of unique content is somewhere in between the two extremes; content that is freshly written for the specific website by a human being, that may cover old ground, but at least does it in a useful and well written way.

Hits: 0The concept of unique content is inextricably linked to the issue of duplicate content. Duplicate content, even the most inexperienced of internet marketers will know, is a big no-no – even if the exact rules (and what qualifies as duplicate content) are a little blurred. Yet everyone knows that duplicate content is to be avoided if at all possible, so the phrase ‘unique content’ gets bandied about as the savior Yet what is duplicate content? It very much depends on your definition. For some, perhaps less […]

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Algorithms-The Foundation of Search Engine Optimization

In the ninth century Abu Abdullah Muhammad ibn Musa al-Khwarizmi, a Persian mathematician, introduced algebrac concepts and Arabic numerals while he was working in Baghdad. During the time Baghdad was the international center for scientific study. Abu Abdullah Muhammad ibn Musa al-Khwarizmi’s process of performing arithmetic with Arabic numerals was called algorism. In the eighteenth century the name evolved into algorithm. Algorithms are a finite set of carefully defined instruction. Algorithms are procedures that are used for accomplishing some task which will end in a defined end-state. Algorithms are used in linguistics, computers, and mathematics. Many people like to think of algorithms as steps in a well written recipe. Provided you follow each step of the recipe to the letter you will have an edible dinner. As long as you follow each step of the algorithm you will find the proper solution. Simple algorithms can be used to design complex algorithms. Computers use algorithms as a way to process information. All computer programs are created with algorithms (or series of algorithms) that give the computer a list of instructions to follow. Computers usually read data from an input device when using an algorithm to process information. In order to be successful algorithms need to be carefully defined for a computer to read them. Program designers need to consider every possible scenario that could arise and set up a series of algorithms to resolve the problem. Designers have to be very careful not to change the order of the instructions; computers cannot cope with an algorithm that is in the wrong place. Flow of control refers to how the list of algorithms must start at the top and go all the way to the bottom, following every single step on the way. Some terms that are used to describe algorithms include natural languages, flowcharts, psudocode, and programming languages. Natural expression algorithms are generally only seen in simple algorithms. Computers generally use programming languages that are intended for expressing algorithms. There are different ways to classify algorithms. The first is by the specific type of algorithm. Types of algorithms include recursive and interative algorithms, deterministic and non-deterministic algorithms, and approximation algorithms. The second method used to classify algorithms is by their design methodology or their paradigm. Typical paradigm is are divide and conquer, the greedy method, linear programming, dynamic programming, search and enumeration, reduction, and probalictic and heuristic paradigms. Different fields of scientific study have different ways of classifying algorithms, classified to make their field as efficient as possible. Some different types of algorithms different scientific fields use include; search algorithms, merge algorithms, string algorithms, combinatorial algorithms, cryptography, sorting algorithms, numerical algorithms, graph algorithms, computational geometric algorithms, data compression algorithms, and parsing techniques. Internet search engines use algorithms to aid in search engine optimization. Google’s web crawler’s use a link analysis algorithm to index and rank web pages. In an attempt to prevent webmasters from using underhanded schemes to influence search engine optimization, many internet search engines disclose as little about the algorithms they use in their search engine optimization techniques.

Hits: 0In the ninth century Abu Abdullah Muhammad ibn Musa al-Khwarizmi, a Persian mathematician, introduced algebrac concepts and Arabic numerals while he was working in Baghdad. During the time Baghdad was the international center for scientific study. Abu Abdullah Muhammad ibn Musa al-Khwarizmi’s process of performing arithmetic with Arabic numerals was called algorism. In the eighteenth century the name evolved into algorithm. Algorithms are a finite set of carefully defined instruction. Algorithms are procedures that are used for accomplishing some task which will end in a defined […]

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Evaulating Web Site Performance

Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don’t know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business. If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven’t been doing any unusual offline promotional activities. However, just because hoards of people have passed through your gates does not mean your site is successful. Usually, you want those visitors to actually do something there. It is equally important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the efficacy of your website. To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually performed the action your site is set up for. For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then divide that result by 100 (25 ?00 X 100). If your website is set-up to get visitors to fill out a form, make sure to then figure out what the difference is between your site conversion rate and your sales conversion rate. This is because not everyone who fills out your form will actually become your customer. However, whether your site is set-up to sell a service or product, or to get the visitor to fill out a form, the site conversion rate will measure the success or failure of your website whenever you make changes to the site. You may find that you need to implement some additional marketing strategies if you find that traffic to your site is extremely low. There are several effective methods to improve the flow of traffic to your website, particularly launching a search engine optimization campaign. This campaign is targeted at increasing your position in search engine results so that consumers can find your pages faster and easier. You can either research the steps you need to take to improve your search engine rankings, or employ a search engine optimization company to do the work for you. In either case, after your have improved your search engine positions, make sure you keep on top of them by regular monitoring and adjusting of your efforts to maintain high positions. Another factor to examine is how easy it is for a visitor to your website to accomplish the action the site is set-up for. For example, if your goal is for the visitor to fill out a form, is this form easily accessible, or does the visitor have to go through four levels to get to it? If it’s too difficult to get to, the customer may just throw in the towel and move on to another site. Make sure your buttons are highly visible, and the path to your form or ordering page quickly accessible. Finally, have a professional evaluate the copy on your website. The goal is, of course, to get your visitor to make a purchase or fill out your form. Website copy must be specifically geared to your online campaign and not just a cut and paste job from your company brochure. The right copy can make the difference between profit and loss in your online campaign.

Hits: 0Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don’t know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business. If you expect your site to stimulate some form […]

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Increasing Your Search Engine Ranking

The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you – the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue. At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That’s what search engine optimization is about. You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage. The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage’s title bar should include the most important keywords or phrases, one of which would include your company name. Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other. The next item to put under your microscope is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords – the words that potential customers will be typing into search engines to find your site. Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format. To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your search engine rankings. Next we come to what is called meta tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that meta tags are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it’s worth adding them in the event that a search engine will use meta tags in their ranking formula. To find out if your page is set up with meta tags, you must access the code. To do this, click the “view” button on the browser menu bar, and select “source.” This will pull up a window revealing the underlying code that created the page. If there are meta tags, they usually appear near the top of the window. For example, a meta tag would read: meta name=”keywords” content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your search engine ankings, but any little boost helps. Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from yourlinks page. If you type in “free link popularity check” in a popular search engine, the search engine will then show you what sites are linked to your site. In the case that there aren’t many sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching a link popularity campaign. Essentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website. Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can’t boost your rankings yourself. Don’t ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality customers will be directed your way.

Hits: 0The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you – the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue. At least 85% of people looking for goods and services on […]

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